Do hotel reviews online really matter?
As an online user in this advanced generation, do reviews affect your daily life? Would you still go for a product/service that has negative feedback from people who also have had buy or used it? There could be a lot of factors that could affect the decision of each guest the moment they check on the internet for a hotel to stay in. If they were to see some horrible comments about the property, chances are 90% they'd look for another place to stay and 10% they'd still reconsider. Why? [...]